Have you ever visited a hotel where the bed looked so inviting, only to be met with disappointment when you slid between the sheets and found them to be coarse and scratchy? I have. I end up tossing and turning restlessly through the night.

I’m fortunate enough to have the softest and most luxurious feeling sheets on my bed at home – Supima sheets by Private Collection.

I’m a great believer in having quality sheets on my bed. After all, we spend about a quarter of our lives there! So why not invest in making sure you sleep in luxury.

Supima is a superior type of cotton. It is different to regular cotton in that its fibres are longer and finer, 35% longer in fact. That’s what gives it that wonderful softness and lustre. It is also 45% stronger than regular cotton which makes it extraordinarily resilient. You will find that it is less prone to pilling as fewer fibre ends are exposed, minimising the effects of abrasion. Not only that, Supima also absorbs and retains colour better than regular cotton, making sure your sheets look good wash after wash, no matter what colour you have chosen.

Supima sheets do not need any special care. In fact, Supima cotton is so durable that it will actually improve with regular washing, enhancing its luxurious softness. Private Collection’s easy care sheets can be machine washed and tumble dried.

Grown in the USA, it represents less than 1% of the cotton grown in the world. It is grown using state-of-the-art technology and processes that ensure its quality whilst also reducing the impact on the environment. You will be making an earth-friendly choice.

If you want a long-lasting, quality set of sheets on your bed that gives you that sleep-inducing silky softness, grab yourself a set of Private Collection’s Supima sheets. You’ll never look back.

Available in silver and white.