The SS18 Edit – Private Collection

Private Collection has an affinity for creating chic, sophisticated stories. The SS18 collection pays homage to the element of light, by employing delicate shades of linen, white and silver as well as colourful designs tempered with subtlety.

With an abundance of light summer shades, texture is key to the design narrative. A selection of fabrications, including matelasse, yarn-dyed jacquards, chenille and cotton sateen prints, use texture to accentuate weaves and structure and form an integral part of the pattern.


Hemingway Stone is the perfect blend of good looks and comfort. Continuous woven lines form a classic geometric pattern in an organic shade of stone, making it suitable for any style of decor. The yarn-dyed jacquard fabric, with soft-wash finish, exudes that comfy, ‘worn-in’ feel, aided by the calming and inviting qualities of a neutral palette. A contrasting white flange with inset stone coloured piping neatly frames the edges.

Hemingway has its own matching European pillowcases and decorator cushion. We layered in an eclectic range of white textures from the Cornell and Westcott ranges to bolster the design while keeping the look fresh and light.


Leura Mist is a stunning floral that brings the freshness of spring to the master bedroom. The unique yarn-dyed fabrication is woven with open floral contours then overprinted with colourful blooms and foliage, artfully creating the illusion of surface texture and depth. The mist green ground is soothing and works in harmony with the deeper tones of the floral pattern. A mix of warm and cool colours keeps the look balanced. Leura’s edges are tailored with a self-flange and cord piping in white.

Leura’s co-ordinating European pillowcases are backed with luxuriously soft velvet in mist green so it’s easy to create a different look by simply turning it around. We accented Leura with a range of textured white accessories from the Cornell and Westcott ranges and then finished with the Aria Gold decorator cushion for a hint of sparkle.


Etoile White is a luxe story, inspired by the intricacies of vintage ceiling roses. The floral outlines and swirling contours of the pattern are imbued into the fabric, cleverly woven to create a lightly quilted and soft texture. Neatly styled edges are finished with a self-flange.

The white-on-white palette is pure elegance and the perfect showcase for a mix of textures. We styled with Etoile’s matching European pillowcases and square cushion then bolstered with items from the Westcott White range. For a touch of contrast, we added accessories from Genevieve Silver and Martine Sterling to complete the look.


Serenade Silver is the perfect fit when your bedroom style hovers between glamorous and formal. This design exudes drama with its Rococo inspired curves and ornamental floral motifs. The softly-textured woven chenille works with the tonal silver-on-silver palette to give depth and dimension to the fabric. Edges are tailored with a self-flange.

We used Serenade’s matching European pillowcases to create some height then layered in a mix of textures from the Cornell White and Westcott White ranges. To complement the look, we finished with Oriana Pearl and Aria Gold decorative cushions.


Hariette Champagne employs an organic palette to create a stunning, new season floral. Soft and mineral-toned hues are woven with touches of gold for a balance of light and dark shades. The amplified scale is countered with subtle contours, bringing a calming aesthetic to the bedroom. Self-flanged and piped edges in ivory craft a tailored finish.

To bolster Hariette, we chose a mix of accessories to complement and contrast, including Cornell WhiteWestcott WhiteGenevieve LinenAria Gold and finished with the luxe velvet of Symphony Gold round cushion.


Now you can seamlessly integrate traditional design elements into a contemporary setting. Silverton Linen emulates the Neo-Classical aesthetic, combining luxury with a relaxed atmosphere. Symmetrical and framed motifs lean towards formality while the neutral palette is warmly inviting. Self-flanged edges are elegantly framed in white piping.

Our stylist used a restrained palette to layer in a range of textures, including items from Westcott WhiteGenevieve LinenCove Natural and Solaris White.


Menzies is characterised by design details that will stand the test of time. Classic, understated and sophisticated in its simplicity, the softly textured matelasse fabric is woven with precisely etched lines that toggle between geometrics and stripes. Variations in the scale and a change of direction on the pillowcases accentuate pattern details. Edges are finished with a simple self-flange.

Menzies is available in white and silver. Each colour has its own matching European pillowcases and long cushion.

As with all white-on-white stories, you can make texture a feature by keeping everything white or change up the look with a touch of colour. Our stylist dressed Menzies White with accessories from Cornell White then added Cove Natural Cushion and Langley Linen Throw for contrast and warmth.

For Menzies Silver, we kept to an all-white look by adding Cornell White and Solaris White Cushion.


Woodbridge Dove is a delightful cotton sateen print with a touch of whimsy. The pattern is pictorial in style and features floral blooms and fantail birds in organic, earthy tones which pop against the dove grey ground. The contemporary palette makes this design extremely versatile so it’s equally at home in a country or urban setting. Self-flanged edges tipped with white piping frame this stunning story.

We used Woodbridge’s matching European pillowcases and square cushion to heighten the look, then layered in simple accessories from the Westcott White and Cornell White ranges. Symphony Dusk Round Cushion provides a pop of colour to finish.


Avoca Navy is relaxed chic. Yarn-dyed cotton jacquard is arranged in horizontal stripes in tonal blues, sandy taupe and white with rows of contrasting embroidery. This design is perfectly suited to casual living and the modern coastal aesthetic.

To embellish this look, we layered in texture from the Westcott Navy accessory range and the robust weave of Cove Natural Cushion. The Avoca story also includes a matching European pillowcase and long cushion.

Now it’s time to recreate these looks in your bedroom.
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